It is not a new thing: huge letters text message all over the web page instead of regular website. But every time I like it: one clear sentence worth more than pages of deluted information. This is an example of such website: Edlund Design. Nice typography.

And talking about huge letters, I’ve changed the logo [...]

To reach ideal vertical rhythm, what one would need? Planning new website template implementing CSS on web typography in full, I follow list posted by Richard Rutter.